Betting Sites for Sports | How to Bet on Sports with Top Bookmakers

Explore the key factors in determining which bookies will earn a place on any list of best betting sites for sports

Intro – Best Sports Betting Sites & Bookies

Betting is a term that covers a broad range of gambling activities. You make sporting bets when you’re playing in an online poker game. You place a bet when you’re spinning the video slot reels in an online casino and when you’re playing against an opponent in a head to head video games tournament. You’re even making a bet when you fill in the numbers on a lottery ticket, or when you’re playing in any form of skill game where winnings may come in the form of real cash prizes.

But most gamblers traditionally see betting as a term that’s more related to sports, and probably rightly so. After all, sports betting is one of the most followed forms of online gambling, with hundreds of sports betting sites presenting ways that punters can place wagers on sporting events

We’ll explore the types of sports betting sites you’ll encounter on this page. We’ll see how sportsbooks work, what kinds of sports the bookies cover, the markets on which you’ll be able to bet, the types of extra benefits you may get from having an account, and who the best sports betting sites are right now in the gambling industry.

With all this helpful info, you may even be better placed to investigate the type of sports betting that everyone loves, and that’s where you get to place sports bets that can’t lose and make a profit, whatever happens in the result. 

Of course, your access to different sports betting options depends on where you are in the world. We’ll take that into account when we come to listing the best sites for specific betting aspects, but for now, let’s kick off with a video especially dedicated to those websites and sportsbooks that specifically cater to US-based bettors: 

The Leading Recommended Bookies For Sports Betting

As you read through this analysis you’ll notice the same names keep popping up. If you already know the names of the leading bookmakers for sports betting, these won’t be a surprise. They’re almost exclusively long-standing operators with lengthy online operational histories, that places them firmly into the bracket of top gambling operators that you can trust.

These top names include:

  • Bet365
  • William Hill
  • Betway
  • 888Sport

This select list should work for punters anywhere in the world. William Hill is active in the US market and globally. At the same time, the alternatives listed won’t be accessible from the US but do cover a wide range of countries across Europe, Asia, and some other areas of the world. 


Top-rated Sports Betting Site

It’s never too hard to state which betting operator truly deserves its place at the head of any list, and that’s Bet365. While competitors may outshine Bet365 in some areas, if you look at overall capabilities and services there’s always one name that outperforms everyone else.

How Do We Rank Betting Sites? | Ranking Criteria

We rank the best betting sites in line with several features we would want to see from operators. This ranking exercise includes analysis of many different aspects:

  • The number of betting markets available for customers to choose from
  • The different types of bets
  • The quality and competitiveness of the odds on the site
  • Whether in-play betting is an option
  • How good the bonuses and promotions are
  • The variety of payment methods
  • Whether the betting site’s customer support is up to standard

Finding all of these aspects covered perfectly in one sportsbook can considerably enhance your betting experiences..

Betting Markets

Top-rated betting sites will offer access to a wide range of betting markets, giving their customers the freedom to pick the markets that interest them. The variety of betting markets will still depend on the type of sport and may be pretty similar from site to site. However, look out for more unusual markets that provide more excitement or added value.

Each sport will have its betting markets, with some sports having more betting markets to select from than others. The leading betting sites will provide their customers with plenty of choices for betting markets, as the more choice bettors have, the better the overall experience. This variety of options gives bettors the chance to try out something new and different and gives them the best possible opportunity to branch out if they desire.

Types of Bets

Having plenty of options for selecting and making a bet on your terms is a significant feature that determines the class of a bookie. The bets available can vary wildly and sometimes depend on the sport.

Overall, however, the types of bets available are reasonably consistent, and the best betting sites will have a comprehensive list detailing the types of bets they permit. This list can range from accumulators, singles, doubles, conditional bets, full cover bets, system bets, handicaps, and forecasts. Giving bettors a choice when placing wagers is the sign of a good betting site, and almost all the top sites will deliver on this.

Quality of Odds

As betting sites want to remain competitive and produce the best experience for their customers, most sites will display high-value odds. Odds are designed to reflect the chances and potential of a bettor winning on the wager they place, and the odds can differ between bookies.

There are plenty of ways bettors can compare different odds themselves to judge whether a site is worth their time and their money. There are dedicated websites where you can research and compare the odds currently on offer from various betting sites, so you’ll know what you are signing up for.

In-Play Betting

In-play betting is widely also known as live betting, is now a fundamental feature that you’ll find at most betting sites. In-play betting options allow you to place bets on your favourite sports as they are taking place. So, you could bet in-play on some sporting events as they are still going on, all via a dedicated live betting section on the site where you have an account.

Football is perhaps one of the most popular in-play betting sports as it typically has many great selections to make for live bets, but you can bet on live events in horse racing, tennis, and a wide variety of other sports too.

Live bets can add to the overall experience of betting and watching live sporting events. They can deliver outstanding opportunities for bettors if they see something unfolding in a game or match that they might think can make them a quick profit. In-play betting is now reasonably common amongst betting sites, with some even offering live updates on sporting events, so bettors can see how their bet is unfolding directly through the site they are using.

Bonuses and Promotions

Nearly all sites offer lucrative bonus deals and promotional offers. These can range from conventional welcome bonuses designed for customers registering for a new account to free bets and other promotions as perks for existing customers.

Welcome bonuses can vary between betting sites, but operators such as Bet365 currently have a new customer offer – bet £10, and the new customer will receive a further £50 in free bets. Typically, bettors can access offers and bonuses for specific sports, such as football and cricket.

Betway currently has a special offer on building an accumulator for football where new customers can get £30 in matched free bets if their first Acca on football loses.

Payment Methods

The number of payment methods and options on offer can make the difference, as more options to make deposits and withdrawals not only grants more freedom of choice but can make things vastly easier and smoother for customers. It’s never easy dealing with the hassle of making payments, deposits, and waiting around for a withdrawal to come through. Making these transactions as smooth as possible is a sign of a highly-rated site where it’ll be helpful to have an account. 

Varying payment methods is another feature that can vary from site to site. Still, the most consistent payment methods are usually debit cards, eWallets such as PayPal, Neteller, and Skrill, and other services such as Paysafecard and even cash if operators have land-based stores. 

Debit card payments are the most popular option for many players as it is quick and familiar. Using a debit card to make deposits will also grant access to several exclusive promotions and bonuses where other payment methods won’t. eWallets are also very popular due to the speed of their transactions.

All of these options will appear consistently across different forms of online gambling, so if you want to fully appreciate the possibilities for getting money into or out of any real money gambling account, it’s easy to find the correct info. This website that explains various banking methods for casino gaming will also be helpful for anyone wanting to know more about their banking options for betting on sports.


Customer Support

Customer support services are a primarily overlooked feature worth bearing in mind when choosing a top betting site. Strong customer support is a crucial feature for every customer. You never know when you’re going to need help with a transaction, a failed bet or payment, or just a straightforward account query. When selecting a site where you’re risking your money on bets, it is wise to choose one with reliable and reputable customer services.

Keep an eye open, especially for live chat. Speaking to a support agent live is always the quickest way to solve a problem or gain additional information.

Best Betting Sites by Sport

Although all the best betting sites will offer a comprehensive list of sports where you can place wagers, it’s a fair bet that some of these bookmakers will still stand out above others for delivering unrivalled experiences on specific sports.

Best Football Betting Sites

Not surprisingly, football is one of the most popular sports to place bets on, with a highly diverse market and potential for profits, many bookies offer more than ideal odds and offers. Bettors enjoy placing bets on the best football leagues globally, such as the English Premier League, as it is one of the most exciting and gripping sports to watch to see if a bet comes up successful.

Punters can usually bet on the result of a match, pick out goal-scorers, under/over bets, and many more options. We can attribute the popularity of betting on football to the diversity of markets that you can select.

Bet365 has a top service for football with several great markets to choose from and competitive odds to boot. Bet365 also has some great promotional offers to pick from specializing in football, including an accumulator booster offer and the two goals ahead early payout promo. Single bets are paid to bettors if the selected team goes two goals ahead of their rival. This promo also applies to multiple bets.

Best Horse Racing Betting Sites

Horse racing dates back many years and has continued to be one of the most popular and prominent sports for gambling. With so many races taking place all year round, it is no wonder why people are drawn into betting on horse racing. 

Betway is a great provider renowned for their markets in horse racing, boasting a good service with excellent coverage and a sophisticated interface that is easy to follow and understand. The operator lists the correct information, including the age and weight of a horse in categories and the draw number. 

The popular sportsbook has daily horse racing cards and some great promotional offers, including a free bet offer where bettors can claim £10 in free bets when they bet £25 or more on accumulators and trebles. Betway also has a money-back offer on selected ITV races, where bettors can claim their money back as a free bet worth up to £10 if the horse they selected finishes in 2nd, 3rd or 4th place. Additionally, the bookie also has their ‘Betway Boosts’ offer, which enhances odds on various sports.

Best Tennis Betting Sites

Tennis is yet another popular sport amongst bettors; with so many tournaments held all year round, there will surely be something that appeals. 

888Sport is one of the top betting sites for tennis, offering account-holders a smooth experience with competitive odds. The sportsbook has a handy list of featured live matches with constant updates as to how a match is unfolding, and this is a valuable feature for in-play betting. 888Sport also lists the upcoming matches with the most up-to-date odds so you can gauge whether you would like to place a bet before the event begins. 

William Hill is another high-grade betting site for tennis, listing live match betting options and providing highlights. WillHill also offers enhanced odds options. This bookie has an excellent selection of betting markets to choose from in tennis, including individual game-winners, overall tournament winners, plus useful links to tennis coupons. There is also an extensive list on William Hill that shows the different types of live bets you can place during a tennis match. The operator claims to continuously produce the latest odds in the most thrilling tournaments taking place worldwide, including the Grand Slams.

Best Darts Betting Sites

Darts has always been a trendy sport amongst fans and bettors, and pretty much every betting site will offer great markets on the biggest tournaments. Darts is pretty straightforward when placing bets, and it can be pretty easy to get into the groove with it. Darts might not be a typical choice for some players who prefer football or cricket, but it can be just as exciting if you’re a true fan. 

There are never any guarantees when it comes to darts, as the person who shows up on the day with the best eye for precision and accuracy is sure to end up as the winner, meaning anyone can beat anyone on a good day. 

William Hill offers a comprehensive darts experience with access to some great odds for every major competition. William Hill also provides its customers with a brilliant in-play betting experience. Live streaming is also an option so that bettors can keep up to date on the latest developments.

Best Betting Sites for Other Sports

There are plenty of other sports on which to bet, most of them being found in all major bookies lists of sports covered. The list will include such sports as NBA, NFL, ice hockey, and other lesser-followed sports like Aussie Rules and motorsports such as Formula 1, rally, and NASCAR. Some betting sites, like Bet365, will have a dedicated section or tab for ‘special’ sports selections where players can select a country of origin.

Here is a quick list of other sports you might find on the betting menus:

  • American Football
  • Cycling
  • Cricket
  • Boxing and Mixed Martial Arts
  • Aussie Rules
  • Golf
  • Pool
  • Table Tennis
  • Badminton
  • Curling
  • Handball
  • Netball
  • Surfing
  • Water Polo

Best Live Betting Sites

Live betting provides excellent opportunities to place bets on sporting events in real-time. When you place a bet on a live event, you are wagering on one that is actively underway, and it has become one of the most popular ways of betting regularly. 

Live betting can contribute to the excitement of watching a game or match unfold in real-time, seeing whether or not a bet will come in. 888Sport, Bet365, Bwin, and William Hill are among the top betting sites for delivering fantastic live betting services. Some may also offer live streaming directly through the website itself. Whilst they are generally not direct feeds of the game or match itself, sites will typically have animations and/or some visual aid, so bettors know what is happening. 

Alongside this, there will usually be a constant update of information pertinent to the live betting markets. There are likely to be opportunities to cash out during an event in live betting. Since live betting/in-play betting is one of the most popular options to choose from, you can easily find it on most homepages or via quick links that can take you to a dedicated page.

Best eSports Betting Sites

eSports is still an emerging sport but is becoming increasingly popular, especially for younger generations. eSports are effectively video game competitions and tournaments held over many games, from first-person shooters to strategy games. eSports are predominantly multiplayer and team games where players in teams compete against other teams to win a prize. 

These methods of eSports betting make it very similar to many other traditional sports, with some events operating on a leader board/score-based system and other tournaments running through an elimination-based system. eSports used to be quite a specialist sport for betting, and access to anyone betting on the events was restricted to specific bookmakers. Still, there are more and more bookies now offering many markets. 

Bet365 and 888Sport both have excellent all-round service for many eSports events. Most of the top sites will have dedicated markets and betting options for eSports with competitive odds.

Betting on the Move: Best Mobile Sportsbooks

It is no longer enough for betting sites to only operate effectively on a desktop website. Plenty also offers mobile apps that you can download straight to phones and tablets. A betting app can add tremendous value to a betting site, giving players the chance to get access to their account no matter where they are as long as they have an internet connection. 

Apps can be an excellent way for players to keep up with the latest information and betting markets, and they can come in handy for those who enjoy live betting. Due to the increasing demand for on the go bets, betting sites have certainly cashed in on the promising area of developing apps for their customers. 

Most apps will do what the web browser version of a betting site does, and in some cases, the interface is made to be even more convenient and easily accessible. There can even be options for players to access apps through smartwatches if that is an option for them. Punters can make good use of mobile sportsbook apps to make quick and easy bets, access their accounts to make deposits and withdrawals, and stay up to date with the latest odds and markets with just a couple of taps on the phone screen.

A Closer Look at Crucial Betting Site Features

There are a series of features that we look out for when gauging whether a betting site can be suitably competitive with its alternatives. The best features do not just lie in the sports markets, betting markets, and the types of bets you can make. Some fundamental features can genuinely add to your experience. These features include the user interface and ease of navigation around the website, the betting exchanges, live score updates, and social betting and cash out options.


Interface and Navigation

A well-designed user interface and website navigation are crucial aspects that can help in determining whether a site can mix it with the best. Almost every site will boast a sophisticated user interface with an easily accessible layout that you can navigate easily, whether you’re a new customer getting used to the site or a returning one. Operators are always keen to make it as easy as possible for customers to get around their website, giving them access to the necessary information and betting options without any hassle. 

Bet Slip

Bet slips are essentially tickets that contain all the information concerning your current and ongoing bets. The slips house information concerning the odds, markets, and the stakes for the bet. 

In most cases, bookies will also have bet slips that contain advanced features where it displays an estimation of potential payouts on a bet. Bet slips give you the chance to browse through the details of a bet before completing the wager.


Cash Out

Options to cash out have become a staple feature of many top betting sites. A chance to cash out can mean that you may be able to get your money back on a particular bet at any given time during the event or even make a profit before the betting event or events have concluded. 

Cashing out before the conclusion of a wager is an excellent way to make sure you walk away with something. However, the inherent risk of taking a cash-out option is that you may have cost yourself some money and a potentially more significant profit if your selection goes on to win.


Any betting operator will always see it as a great accolade if they receive any awards. The gambling industry is no stranger to these types of awards, with industry professionals being well-placed to vote with some degree of confidence for an operator that displays a solid ability to perform at the highest levels consistently.

The SBC annual awards are arguably the highest recognized awards in the sportsbetting industry, with the 2021 winner of Sportsbook of the Year going to none other than our leading recommended sportsbook – Bet365.

Ladbrokes, Racebets, and Betway received individual awards for Best Football Sportsbook, Best Racing Sportsbook, and Best eSports Sportsbook, respectively.

Summary | Conclusion

There are plenty of betting sites for sports bettors that serve up excellent combinations of all the features you need to make your betting experience a good one.  As with any gambling product, some betting operators are better than others in some key areas, but overall many sites are worthy of investigation if you’re looking to set up a sports betting account.

We’ve seen the names of some of the strongest bookmakers throughout this betting sites analysis, so you’ll only need to scan through to identify a few that you may want to investigate deeper. Those bookies include names like William Hill, Betway, and 888Sport, but we know there’s only one sportsbook name that any punter should always take note of first. The premium bookie in question is Bet365, and no punter should be betting without an account with this leading brand in the industry. There are numerous reasons why Bet365 can be named the best.

So, if you’re ready to get started with sports betting, you now know the sites to begin with. Have fun, be careful with your betting, and there’s a chance you can make betting on sports pay at one of our listed sites. 

Frequently Asked Questions(FAQ)

All reputable bookmakers will have extensive FAQ pages on their sites that cover the most frequently asked questions you might have around their betting seer ices and offers. Still, you may have some higher-level questions about sports betting that they may not answer. We’ll look at a few of those high-level FAQs here:

What sports markets do the best betting sites cover?

The best betting sites will offer a wide range of sports and betting markets. Betting markets will typically vary depending on the selected sport. For example, betting on football, such as in the English Premier League, has one of the largest pools of betting markets, where bettors can choose between markets including under/over, double chances, match results, cards (yellow and red), corners, team goals, and goal scorer options

What types of sports bets can I place?

The types of bets that are available can depend on the sports involved. Typically, you might find bets such as forecasts, system bets, singles, doubles, trebles, accumulators, full cover bets, and conditional bets, to name a handful. To appropriately gauge the extent of your betting options, it is always best to browse through different operators and providers before making any deposits to ensure you are getting what you want.

Can I place sports bets on mobile?

Yes, you should be able to place sports bets whilst on the move. Sportsbooks have developed apps to make this process easier and more accessible for their customers. Betting on sports whilst on the go can be exceptionally useful for those who enjoy going out to a local sports bar or pub to watch a game but might also want to place a live bet.

Do online bookmakers offer 24/7 customer support?

Bookmakers should have a dedicated webpage that will house their customer support centre. Account-holders can go here if they need a quick answer or fix to a problem. Some sites also have live chats where you can contact the site team directly within the set hours of operation. If an issue is not pressing but does require the assistance of an employee of the betting site, most sites encourage the use of email.

Are my data and funds safe at online bookmakers?

By registering for an account, customers will be required to read through, acknowledge, and accept the terms of service and any terms and conditions. The terms of service will likely detail how the operator will use your data. Be sure to check whether the website has a valid licence and is fully regulated by an official body to ensure its legitimacy before setting up an account.

How do online operators ensure responsible gaming?

Online gambling can become a severe issue for some people, and ensuring responsible gambling has become a mainstay for many operators who want to show their commitment and loyalty to their customers. 

Responsible gaming measures can range considerably and are a cornerstone of ensuring the appropriate safety for everyone. The risks with online betting can range from gambling addictions to underage gambling. 

Many sites will now give customers the option to place limits on their accounts. The limitations can include:

  • Deposit limits to restrict the amount of funds a player can put into their account.
  • A time limit to enforce a set amount of time a player is permitted to play.
  • Time out sessions where an account is placed on a temporary hold, so a player cannot access an account.

UK betting sites such as Betway are even supporters of the Responsible Gambling Trust and many carry links on their pages to problem gambling support organization such as BeGambleAware.

Share This
Scroll to Top
Optimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.